Before there was any Social Media with Influencers, influencing you on the hottest brands and styles, there was Fashion Magazines.
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| The First Fashion Magazine Cover Cabinet des Modes ou les Modes Nouvelles |
It's history began in the 18th Century in France. It was in the form of the first only fashion focused magazine named Cabinet des Modes ou les Modes Nouvelles, which translates to Cabinet of Fashions or New Fashions in English. This magazine was subscription based, and distributed in France as well as abroad.
It was also unique in the way that it wasn't just available for upper class citizens, but also for middle class citizens which was uncommon in that time. Each edition was 8 pages long with 3 hand painted engravings that went into great detail. These paintings showcased the latest styles that the elite circles in Paris were wearing, allowing those outside of the fashion capital to indulge in the current fashion trends.
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| Harper's Bazaar First edition |
It was founded by Harper's & Brothers, which was a New York based publishing firm that was ran by 4 brothers. Funny enough it was originally spelt as Harper's Bazar without the double a. It was the first of its kind as it looked at women's lives through the lens of fashion. In it's very first edition they described themselves as "A repository of fashion, pleasure and instruction."
While Harper's Bazaar opened the door of fashion focused journalism to the world, it wasn't long until the iconic Vogue came along in 1892. Arthur Baldwin Turnure is the brilliant American business man that took the title of the founder of Vogue. He created it to be a weekly newspaper passed amongst the wealthy in New York City, as a publication that celebrated the "ceremonial part of life".
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| Vogue's first edition |
Since the beginning of fashion journalism almost 157 years ago, the industry continues to evolve and change today. The rise of social media, fashion blogs and digital media have changed how quickly. Physical magazines have now turned into online news publications where you can access the latest stories with in minutes of it being published.
Some of the well known hubs for fashion journalism today are Vanity Fair and Vogue. They have found ways to adapt by creating apps, live streaming shows, and collaborating with celebrities and influencers.
While large magazines companies are continuously learning to evolve and dominating the fashion world, there are also small fashion blogs climbing the ladder as well. A good example is WeWoreWhat, which is a fashion brand that has a dedicated spot on their website for fashion blogging.
On this section called The Blog they post short prompts to trending outfits, upcoming fashion forecast, and influencer recommendations. It shows how any brand can utilize fashion journalism to create diversity and bring in a wider audience. This proves that Fashion Journalism is not dying, but only being reimagined as the years go on.
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| WeWoreWhat Blog Section of Website |
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