Yellow Journalism & Penny Press EOTO

 Benjamin Henry Day, a New England printer who in his twenties, founded the Penny Press in the year of 1833. He produced newspapers in a efficient and quicker way producing it in greater quantities by using a new steam-powered printing press. Its cost was one of its main selling points. The Penny Press sold for just one penny, making it affordable for the working class, whereas the majority of newspapers at the time cost around six cents and catered to the higher class of society. These newspapers were sold directly on the streets by newsboys, who were typically between the ages of six and sixteen, rather than through subscriptions. The newspapers were able to reach a far wider readership thanks to this street distribution approach, which also significantly influenced the contemporary newspaper sales.

Through the Penny Press, a number of renowned authors and editors left a lasting impression. In 1851, George Jones and Henry Raymond established The New York Daily Times, which subsequently evolved into The New York Times, one of the most significant newspapers in existence today. The editorial voice of The Sun was shaped by Charles A. Dana, who took control in 1868. In 1835, James Gordon Bennett founded The New York Morning Herald, which is renowned for its aggressive and innovative reporting. These individuals influenced the development of contemporary news reporting and the newspaper industry.

By emphasizing tales that attracted public attention, the Penny Press transformed news content. These publications covered dramatic stories, human interest articles, local news, crime, scandals, gossip in local towns in addition to politics and business. This change helped newspapers reach a wider readership and made them more interesting to the average reader. The Penny Press established the foundation for contemporary popular journalism by leveraging curiosity and emotion.

Additionally, the Penny Press altered the target audience and marketing strategies for other newspapers. They were inexpensively marketed and relied on advertising revenue rather than costly subscriptions. The working class, who previously couldn't purchase traditional newspapers, now had easier access to news. These newspapers frequently employed captivating stories to attract readers and increase circulation, which influenced the development of popular journalism and mass media.

The Penny Press revolutionized journalism by lowering the cost of newspapers, expanding their readership to all classes, and emphasizing in interesting content. It established the framework for contemporary newspapers and demonstrated that mass media could be both profitable and widely accessible. Innovations in distribution, content, and sales ushered in a new era of journalism that still has an impact on the field today.